Branding, Wayfinding, Signage

For over 40 years, GNU Group has been helping people find their way by planning, designing, and building possibilities through a human-centered design approach to experiential graphic design. We are experts in designing branded environments, architectural signage, and wayfinding solutions across 10 different market segments.

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Planning your return to office strategy?

In these unprecedented times, many companies are faced with ensuring the health, safety, and productivity of their teams as they return to work from current shelter in place orders. New social distancing protocols will require adjustments to existing workplace environments as well as adjustments in individual employee habits and behaviors.

Signage is a critical component for any return to office plan, so we’ve been actively developing a service to assist clients with developing their return to office strategy.

What We Are Known For

GNU Group Services

Environmental Branding

Wayfinding Design

Architectural Signage

Master Sign Programs

Sign Insert Manager™

Brand Identity

Donor Recognition

Sign Standards

Our Process

Our approach to successfully addressing branding, wayfinding, identification and regulatory sign programs is through our proprietary process, the Sign System Navigator™.

These seven distinct steps include research/planning, design, documentation, procurement, fabrication, installation and post-installation services.

While these steps make up an entire program solution, each can be modified as a project requires. This means maximum focus and efficiency in addressing any type of project, regardless of size, complexity or delivery required.

Sign System Navigator™


Sign Profile Analysis™


Design Snapshot™


Documentation Accelerator™


Procurement Network™


Implementation Planner™


Installation Toolkit™


Improvement Profile™

What Our Clients Are Saying

Kevin Wilhelm

SVP of GNU Group

Phil Murphy

CEO Emeritus of GNU Group