Branding, Wayfinding, Signage

In January of 2021, Impec Group acquired the GNU Group, an environmental branding, wayfinding, and signage practice, began in 1972 as a traditional graphic design firm. For over 50 years, GNU Group has been helping people find their way by planning, designing, and building possibilities through a human-centered design approach to experiential graphic design. Experts in designing branded environments, architectural signage, and wayfinding solutions, this new division of Impec Group spans across 10 different market segments, and offers bundled and integrated workplace services to support your built environment and significantly reduce costs.

Let's ChatLearn More About GNU Group

What We Do

The foundation of practice is communications design – environmental graphics that add vibrancy and reinforce brands; identification features that establish presence; signage programs that guide the way; identities to establish new brands; displays for merchandising products and services; marketing programs that tell great stories and sell projects. We have 4 decades of experience and the extensive expertise to deliver powerful solutions.

What We Are Known For

GNU Group Services

Environmental Branding

Wayfinding Design

Architectural Signage

Master Sign Programs

Sign Standards

Sign Insert Manager™

Brand Identity

Donor Recognition

Marketing Communications

View Case Studies

The Wave at Emerald Glen Park

The Wave at Emerald Glen Park

Stanford Children’s Health

Stanford Children’s Health

Tech Company

Tech Company

Southwestern College

Southwestern College

Kaiser Permanente

Kaiser Permanente

Atlassian Wayfinding

Atlassian Wayfinding

Testimonials

What Our Clients Are Saying

Resources

Our commitment to our client’s demands always stays at the forefront of their businesses and our profession. By sharing our experiences and lessons, clients have a better understanding of issues and insights to possibilities for their activities. Review a sampling of our thought leadership here.

Language of Wayfinding

Read about how healthcare organizations are devoting tremendous attention to providing more effective orientation and wayfinding instructions.

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Sign Profile Analysis™

Get a turnkey solution with easy to predict costs.

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Healthcare Wayfinding

New approaches to wayfinding programs within healthcare facilities.

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Donor Recognition

How design and implementation of donor recognition programs can increase contributions.

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Marketing Real Estate

The process of marketing real estate projects as a course for the Urban Land Institute’s educational program.

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Marketing Professional Service Firms

Highly effective methodology for helping architects, landscape architects and engineers improve their marketing success.

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Get In Touch

Kevin Wilhelm

SVP of GNU Group