EXPERIENTIAL DESIGN: BRANDING, WAYFINDING AND SIGNAGE

It is becoming increasingly important for corporations to evolve their workspaces as market demands are driving changes to in-office, hybrid, and remote working. A stronger focus on change management, culture development and employee engagement make it more important than ever to adapt work environments and find new ways to communicate their core beliefs and reinforce company culture within the work environments.

GNU Group is focused on expressing the unique identity of corporate brands, while keeping the designs functional to the needs of the space. These branding messages, internal or externally focused, are being incorporated as elements of the architecture, interiors, and other workplace enhancements. GNU excels at working with organizations to fully integrate brand visuals and messaging into their workplaces, for single offices, a corporate campus or as comprehensive environmental branding standards that extend to a corporation’s global facilities.

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What We Do

GNU Group—a division of Impec Group—is the leader in human-centered experiential graphic design. GNU Group has a 40-year plus history of impacting people’s workplace experiences—founded in our practice of design and creativity. Our success has been a product of award-winning, inventive, and innovative design. Design that solves problems. Design that shapes experiences. Design that is appropriate to situation and context. Design and language that works.

Our innovative approach to planning, design, and turnkey implementation is built on a foundation of honest, transparent communication and guided by a pain-free program management experience.

What We Are Known For

GNU Group Services

Environmental Branding

Wayfinding Design

Architectural Signage

Master Sign Programs

Sign Standards

Sign Insert Manager™

Brand Identity

Donor Recognition

View Case Studies

The Wave at Emerald Glen Park

The Wave at Emerald Glen Park

Stanford Children’s Health

Stanford Children’s Health

Tech Company

Tech Company

Southwestern College

Southwestern College

Kaiser Permanente

Kaiser Permanente

Atlassian Wayfinding

Atlassian Wayfinding

Testimonials

What Our Clients Are Saying

Resources

Our commitment to our client’s demands always stays at the forefront of their businesses and our profession. By sharing our experiences and lessons, clients have a better understanding of issues and insights to possibilities for their activities. Review a sampling of our thought leadership here.

Language of Wayfinding

Read about how healthcare organizations are devoting tremendous attention to providing more effective orientation and wayfinding instructions.

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Sign Profile Analysis™

Get a turnkey solution with easy to predict costs.

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Healthcare Wayfinding

New approaches to wayfinding programs within healthcare facilities.

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Donor Recognition

How design and implementation of donor recognition programs can increase contributions.

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Marketing Real Estate

The process of marketing real estate projects as a course for the Urban Land Institute’s educational program.

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Marketing Professional Service Firms

Highly effective methodology for helping architects, landscape architects and engineers improve their marketing success.

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Get In Touch

Kevin Wilhelm

SVP of GNU Group