The foundation of practice is communications design – environmental graphics that add vibrancy and reinforce brands; identification features that establish presence; signage programs that guide the way; identities to establish new brands; displays for merchandising products and services; marketing programs that tell great stories and sell projects. We have 4 decades of experience and the extensive expertise to deliver powerful solutions.
Branding, Wayfinding, Signage
In January of 2021, Impec Group acquired the GNU Group, an environmental branding, wayfinding, and signage practice, began in 1972 as a traditional graphic design firm. For over 50 years, GNU Group has been helping people find their way by planning, designing, and building possibilities through a human-centered design approach to experiential graphic design. Experts in designing branded environments, architectural signage, and wayfinding solutions, this new division of Impec Group spans across 10 different market segments, and offers bundled and integrated workplace services to support your built environment and significantly reduce costs.
What We Do
What Our Clients Are Saying
“Through the SPA™ process, they built consensus using highly visual tools to help us understand the investment we needed to increase our patients and visitors experience ... and they continue to educate us in each meeting.”JoAnn KemistPresident of Sequoia Hospital Foundation
“GNU's SPA™ process for defining fabrication and installation budgets was invaluable in allowing me to understand how to allocate my signage and graphics investment for our new campus headquarters.”David TricasoVice President of cadence
“GNU has completed 5 projects for AvalonBay Communities. Their SPA™ process has been invaluable in our understanding and organizing all aspects of a project's branding, wayfinding, sign system and budgetary needs.”Jeff WhiteSr. Development Director at AvalonBay Communities Inc.
Our commitment to our client’s demands always stays at the forefront of their businesses and our profession. By sharing our experiences and lessons, clients have a better understanding of issues and insights to possibilities for their activities. Review a sampling of our thought leadership here.
Marketing Real Estate
The process of marketing real estate projects as a course for the Urban Land Institute’s educational program.